Fast
rising music starlet, Wisdom Otu-Ubiebifayan, popularly known as
Amaikah, in a recent chat with Saturday Beats, said that the reason
women are not as vibrant as men in the entertainment industry is because
they do not take their time to study the market.
The fair-skinned singer and mother of
three said, “For me, it is not about competition right now, music is
life to me. It is a business, you need to know the market; have a target
audience. Once you have established that, you have done more than half
of the job. I think the reason why women are lagging behind in the
industry is because they don’t see music as a business. Apart from the
fact that we have the passion for music, it is also a business. They
should know the market, that is what the men are doing and we are not.
There is also what I call the ‘woman factor’. Women tend to lean back a
bit when they get married and start having children. For me, I have gone
past that stage. I am so ready now.”
The singer said that she speaks various
African languages and sings in the three major languages in Nigeria
fluently. She added that she also sings in the languages spoken in some
African countries including South-Africa, Ghana, Kenya and Tanzania.
Recalling how she began in the industry,
she said that she had to sneak out of the house for performances
because her Bishop father would not allow her.
“I joined a band when I was 13-years-old
and began as a back-up singer. I have been doing it for a long while.
At 19, I joined another band, the Heavenly Band, headed by my husband.
We got along and eventually got married. Now he is my number one fan. It
was a very terrible experience starting out because my father was a
bishop before he died. There was this band called the Pastors Band, I
was the smallest there. I did a jingle and the next thing, I began
getting calls to continue and my father did not like it because I was
really young. The plan I devised was to tell anybody that wanted me for a
show to go and ask my father. There was a time I actually sneaked out
of the house and by the time I came back, my father was waiting for me
outside the house with my property. He later gave his consent before
death,” the singer said.
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