Cousins Maya Choksi and Grace Gericke decided early on they didn't like girls clothing on store shelves.
When she was 3 years old, Maya, now 8, rejected the "rainbow in her closet" and decided she didn't like wearing dresses, her mother says. A few years ago, Grace, 10, was so turned off by the tiny shorts in the girls department that she would only wear clothes from the boys section.
When the families got together, the girls' mothers, sisters Sharon Burns Choksi and Laura Burns, lamented the difficulty of finding clothes their daughters would wear. They didn't like what they found in girls departments, but wearing baggy clothes made for boys could lead to peer pressure in school that might alter the girls' sense of self.
Why, the sisters wondered, couldn't there be something in the middle? They decided to offer their own solution, collaborating with their brother, David Burns, to launch the clothing line, Girls Will Be.
It launched July 4, with T-shirts that show a baseball, an airplane and phrases like "I am me" and "Be awesome." Burns Choksi says they chose to start with graphic tees because they are a staple of kids wardrobes, whether they're boys or girls. They focused on fit, colors and graphics; the shirts sell for $24, and range from sizes 4 to 12.
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